Winning With Data – Agrimetrics Conference

New products and data capabilities inspire a change in data culture across the industry

Agrimetrics launch game-changing products for the agrifood sector

The UK agrifood sector has a golden opportunity to extract new solutions to solving the challenge of producing more food with less impact on the environment. CEO David Flanders launched a suite of Field Explorer data products to address these challenges, at the Winning with Data conference at the Crystal in London Docklands.

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New Field Explorer data products

Field Facts

Data defining the main characteristics of the land and field including typical weather, soil, temperatures, natural habitats and altitude.

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Field Trends

Data on which crops have been grown in which field and monthly weather variables over the past three years.

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Field Forecast

This data includes weather and growing degree days over the past two weeks and predicts those variables for the next two weeks.

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Time to embrace a new data culture

Agrimetrics on BBC Radio 4

Big data is big news in agriculture but the UK is being held back. Agrimetrics is a body which hopes to bring Government, academics and industry together and their CEO David Flanders tells Charlotte Smith how this data can potentially save farmers an enormous amount of time, and mathematician Hannah Fry outlines the importance of using and paying for data.

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David Flanders, CEO

Agrimetrics CEO, David Flanders urges the industry to embrace a new data culture – one that puts it at the heart of Government investment, industry thinking and individual behaviour.

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Prof Richard Tiffin, CSO

Agrimetrics Chief Scientific Officer, Prof Richard Tiffin presents a world where data can inform and inspire sustainable solutions for a food system that is currently too complicated and fragile.

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