Data unlocks unimaginable solutions to feed the world and protect the planet

Solving your challenges
Agrimetrics has pioneered the use of new web technologies specifically for the agrifood sector – enabling its 'data platform' to connect disparate data and convert it into valuable insights. This is a world-first for food and farming. It provides the whole agrifood industry with a unique opportunity to analyse, compare and combine data – and the UK with an opportunity to lead the development of global food solutions.

A unique combination of expertise in data science, R&D and agricultural know-how alongside specialists from the food chain enables us to deliver the best data solutions for you.

The Field Explorer is the first of a suite of products coming from the Agrimetrics Data Platform - others will follow soon. Our ambition is to provide the most comprehensive data resource needed to address the challenges of the food and farming sector.

How data is being used to inspire new solutions
These examples show how our data and expertise are delivering new answers and driving greater value across the food chain.
Predictive modelling is helping Barfoots find efficiencies across their supply chain. Watch this video to find out how Agrimetrics is connecting disparate data to make accurate predictions.
Agrimetrics is working with BASF to make Water Stewardship more effective. Find out more about how we're working towards the next generation of data-driven decision support tools.
Glas Data are delivering value-added insights to their clients, enabled by Agrimetrics easily-accessible data and expertise. Find out how these potential competitors are working together to deliver better solutions.
Agrimetrics is harnessing the hidden history of land, for a more productive future. Uncover a window into more than 1.4 million field level records.
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Agrimetrics launch game-changing products for the agrifood sector

The UK agrifood sector has a golden opportunity to extract new solutions to solving the challenge of producing more food with less impact on the environment. CEO David Flanders launched a suite of Field Explorer data products to address these challenges, at the Winning with Data conference at the Crystal in London Docklands.
Field Explorer products
The field is the starting point to informing productivity, transparency and supply decisions for the food and farming sector. We have identified on 1.45 million fields in the UK and for each of those we have sourced a range of agriculturally relevant variables. With the Field Explorer products you will be able to access each of these fields and their associated data with ease.
  • Field Facts
  • Static data defining the main characteristics of the land and field including typical weather, soil, temperatures, natural habitats and altitude.
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  • Field Trends
  • Data on which crops have been grown in which field and monthly weather variables over the past three years. This helps to inform crop rotations, emerging trends and manage risks.
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  • Field Forecasts
  • This data includes weather and growing degree days over the past two weeks and predicts those variables for the next two weeks. It can help to inform crop growth, harvest timing and application of agrochemicals.
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Our partners and clients
Matthew Smith
Business Development Director Microsoft
The market for businesses that turn datasets into actionable business insights is exploding – and to me Agrimetrics is the first in the world to do this for the whole agricultural industry
Professor Mario Caccamo
Head of Crop Bioinformatics at NIAB
The Potato Yield Model (PYM) is a good example of how decades of science and field experience are being made available in a user-friendly way. Now farmers can use their smartphones to collect information about planting date, emergence of the crops and images of canopy to gain details of what is happening under the soil in their field.
Will McManus
WRAP Agriculture Specialist
It's great to be working with the Agrimetrics team to help deliver our ambitious targets. Their network of experts and practical tools add strength and depth that our industry partners really value.
David Burton
Natural England
The Agrimetrics Natural Capital tool demonstrates how objective metrics and land management expertise can be effectively combined with local knowledge, particularly from farmers and local communities. That has the potential to make a powerful facilitated service for more sustainable and productive farming and wider land use decision-making.
Working with our Partners
Smart Sustainable Solutions for the Agrifood Sector
Agrimetrics is using big data to drive greater efficiencies and sustainable solutions across the food and farming system. Using Artificial Intelligence powered by Microsoft Azure Agrimetrics can inspire smarter solutions for the whole industry
Turning datasets into actionable insights and innovation
Talk to our experienced team to help you access our data - and build your own in-house data capabilities
Our team of consultants help organisations of all sizes extract the hidden value in their data.
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