Agrimetrics welcomes former-AHDB Chief Technical Officer as Chief Commercial Officer

Rebecca Geraghty joins Agrimetrics – The Agrifood Data Marketplace – following a 20-year career at AHDB and HGCA, including as Sector Director for Cereals and Oilseeds, Assistant Director for Crop Marketing, and, most recently as Chief Technical Officer.  

Rebecca will serve as Chief Commercial Officer and be part of the Executive Management Team. Rebecca will own the product development pipeline, ensuring developments are customer-centric and value-creating. She will also lead the marketing, sales, and business development teams with responsibility for increasing Agrimetrics’s reach, influence, and customer base.

The appointment comes at an exciting time for Agrimetrics. This includes recent announcements of a strategic partnership with aerospace giant Airbus and a data innovation partnership with AHDB; the launch of CropLensAI, which classifies crops from space with industry-leading accuracy; and the expansion of the Data Marketplace to include the Centre for Ecology and Hydrology (CEH), ClearSky with the University of Hertfordshire, Weather Logistics, and others.

“Rebecca’s industry experience and network combined with her deep understanding of data and technology initiatives make her the perfect person to lead Agrimetrics’s growth strategy,” says David Flanders, CEO. “Over recent years, we’ve built a high-performing team and advanced data infrastructure. Under Rebecca’s direction, we will accelerate the adoption of these capabilities to help realise our shared vision of a sustainable and resilient agrifood system, powered by data.”  

“I am delighted to be joining the Agrimetrics team at such a pivotal time for the agrifood sector,” says Rebecca. “Our industry has a wealth of data at its disposal, step changes in capturing, analysing and using this data will drive development and transformation. Whether it is environmental, technical or financial insight I am excited about working with business and the Agrimetrics team to capitalise on the power of data.”

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About Agrimetrics

Agrimetrics is the food and farming sector’s Data Marketplace. We enable organisations to safely share and monetise their data, whilst making it easier for data-consumers to access the information they need. Our goal is to help create a more productive and sustainable food system by enabling next-generation solutions as quickly and affordably as possible.

We are one of four centres for agricultural innovation founded with an initial investment from Innovate UK. Our founding partners are NIAB, SRUC, Rothamsted Research and The University of Reading. We have strategic partnerships with Airbus and Microsoft and are a participant in Microsoft’s prestigious AI for Earth programme.

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The four centres
The Agri-Tech Centres are a unique collaboration between Government, academia and industry created to drive greater efficiency, resilience and wealth across the agrifood sector. A £90m investment from the UK’s strategic innovation agency (Innovate UK) is enabling the Centres to harness leading UK research and expertise as well as build new infrastructures and innovation. They include CHAP (Crop Health and Protection), CIEL (Centre for Innovation Excellence in Livestock), Agri-EPI (Engineering and Precision Technologies), and Agrimetrics.

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