In a recent poll of more than 200 delegates at the Agri-Tech Centres Arable and Livestock events at Newcastle University's Cockle Park farm 'attitudes and behaviours' were cited as the biggest barrier (39%) to using data in businesses. Other challenges to using data included fragmentation (28%), ease of access (17%), complexity of technology (11%) and security and trust (6%).
The UK food and farming sector generates data at an unprecedented rate, yet much of it is never used. Before now, the barrier has been a technical one. But the ability to connect fragmented and disparate data in a way that couldn't be done just 5 to 10 years ago is now here.
The value and insights gleaned by bringing this data together could unlock unimaginable solutions in sustainable food production, human nutrition and natural resource quality.
Agrimetrics exists to catalyse the whole agrifood sector. One of our goals is to inform a new data-culture which:
- Provides free and easy access to publicly-funded data for all
- Provides a long-term joined up strategy driven by Government
- Puts data at the heart of business decisions – from field to fork
- Addresses misconceptions about the value of data held at farm level
- Delivers common principles and processes in data collection and sharing
- Leads in delivering international standards