The 'go-to' place for agri-food data insights
Flanders sees an important role for the new Board members in helping take Agrimetrics to the next stage in its development. Flanders continues: "Chris has worked with many high tech ventures helping them to transition from being academic led to commercially focused, so he joins us at a critical time." Dr Chris Winter
comments: "The UK has considerable untapped data assets in soils, meteorology, crop science, animal production and nutrition. By creating a platform and developing tools, Agrimetrics is unlocking the potential of big data for the agri-food value chain. I am delighted to be involved at this exciting phase in its development." Dr Belinda Clarke
is director for Agri-Tech East and is able to provide Agrimetrics with an industry viewpoint.
Flanders continues: "Belinda is incredibly well networked and has an in depth knowledge of agri-food production and its challenges, also of emerging science and technology. Her involvement will enable us to reach and better understand the needs of partners."
Clarke comments: "Creating actionable insights from data is the big challenge and there is a lack of good metrics and tools for visualising the information. Agrimetrics has an important role to play in making relevant datasets more accessible particularly to farmers and smaller device developers to help make the UK agri-tech sector internationally competitive."
Agrimetrics is developing a big data platform and tools to increase productivity in the agri-food industry.
By working closely with specialists from NIAB, Rothamsted Research, Scotland's Rural College and the University of Reading, and securing clients at all stages of the value chain, Agrimetrics is supporting the creation of metrics that are based on good science and accepted by industry.