Agrimetrics launches new data products at Winning with Data conference
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Radical new answers are needed to feed a growing population and protect our planet

Agrimetrics provides data and tools to agrifood businesses, researchers and policy-makers to address our most pressing global food challenges. This is a unique opportunity for the food and farming sectors, working together, to drive sustainable productivity.
Solving your challenges
Agrimetrics has pioneered the use of new web technologies specifically for the agrifood sector – enabling its 'data platform' to connect disparate data and convert it into valuable insights. This is a world-first for food and farming. It provides the whole agrifood industry with a unique opportunity to analyse, compare and combine data – and the UK with an opportunity to lead the development of global food solutions.

A unique combination of expertise in data science, R&D and agricultural know-how alongside specialists from the food chain enables us to deliver the best data solutions for you.

The Field Explorer is the first of a suite of products coming from the Agrimetrics Data Platform - others will follow soon. Our ambition is to provide the most comprehensive data resource needed to address the challenges of the food and farming sector.


How data is being used to inspire new solutions
These examples show how our data and expertise are delivering new answers and driving greater value across the food chain.
Talk to us about how we can help you
One of our experts will be happy to help
Agrimetrics launch game-changing products for the agrifood sector

The UK agrifood sector has a golden opportunity to extract new solutions to solving the challenge of producing more food with less impact on the environment. CEO David Flanders launched a suite of Field Explorer data products to address these challenges, at the Winning with Data conference at the Crystal in London Docklands.
Field Explorer
The field is the starting point to informing productivity, transparency and supply decisions for the food and farming sector. This Field Explorer is the first of a suite of data explorer products from Agrimetrics.
  • Field Facts
  • Data defining the main characteristics of the land and field including typical weather, soil, temperatures, natural habitats and altitude.
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  • Field Trends
  • Data on which crops have been grown in which field and monthly weather variables over the past three years. This helps to inform crop rotations, emerging trends and manage risks.
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  • Field Forecasts
  • This data includes weather and growing degree days over the past two weeks and predicts those variables for the next two weeks. It can help to inform grass and crop growth and harvest timing – in order to optimise crop utilisation and the application of agrochemicals.
More info
Need some help getting started?
One of our experienced data consultants will be happy to help
Our partners and clients
Matthew Smith
Business Development Director Microsoft
The market for businesses that turn datasets into actionable business insights is exploding – and to me Agrimetrics is the first in the world to do this for the whole agricultural industry
Professor Mario Caccamo
Head of Crop Bioinformatics at NIAB
The Potato Yield Model (PYM) is a good example of how decades of science and field experience are being made available in a user-friendly way. Now farmers can use their smartphones to collect information about planting date, emergence of the crops and images of canopy to gain details of what is happening under the soil in their field.
Will McManus
WRAP Agriculture Specialist
It's great to be working with the Agrimetrics team to help deliver our ambitious targets. Their network of experts and practical tools add strength and depth that our industry partners really value.
David Burton
Natural England
The Agrimetrics Natural Capital tool demonstrates how objective metrics and land management expertise can be effectively combined with local knowledge, particularly from farmers and local communities. That has the potential to make a powerful facilitated service for more sustainable and productive farming and wider land use decision-making.
Smart Sustainable Solutions for the Agrifood Sector
Agrimetrics is using big data to drive greater efficiencies and sustainable solutions across the food and farming system. Using Artificial Intelligence powered by Microsoft Azure Agrimetrics can inspire smarter solutions for the whole industry
Turning datasets into actionable insights and innovation
Talk to our experienced team to help you access our data - and build your own in-house data capabilities
Our team of consultants help organisations of all sizes extract the hidden value in their data.
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