The focus groups then brainstormed these issues. Outcomes from the event are to be captured in a white paper by the Rothamsted Open Innovation Forum (ROIF).
Chris Dunkley, chief executive of Rothamsted Centre for Research and Enterprise said: "It's clear that adaptability and drive are requisite attributes for successful innovation, but there are also barriers to development, including lack of investment, an over-restrictive regulatory framework and, in some cases, poor public acceptance and understanding of new technology. By organising the Open Innovation Forum we wanted to bring people together to find answers to these barriers and solutions to the big questions facing the agri-food industry."
For more information, visit roif.co.uk.