YEN is energising yield enhancement YEN
was set up to close the 'yield gap' the difference between the yield that is theoretically possible in a field and that, which is achieved in practice.
was set up to try and energize and bring some focus to yield enhancement, to get people talking about it and get farmers and industry owning it, and to link scientists, research and industry together," Daniel explains. "Innovation really happens when farmers collaborate with the industry in the field and on the farm."
YEN, created during the Olympics year of 2012, energises and engages farmers by making yield enhancement a competition.
"The idea for YEN
came out of a sense of frustration that wheat yields
had failed to increase over the last twenty years," Daniel explains. "However, there were considerable variations between farmers on similar land suggesting that it was possible to improve performance."
"The competition element gave us a focus for getting farmers engaged, and having yields and associated data that we can trust. This would allow us to identify the innovators and understanding what's driving the differences in yield that we're seeing."
After attempts to have YEN publicly funded, ADAS went out to industry, gaining a number of sponsors including: Bayer, BASF, Frontier, Hutchinsons, Syngenta and Yara.