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Marketing & Communications Executive at Agrimetrics

Reading or Harpenden · Full Time
Job Description:
This is a fantastic opportunity for someone who is passionate about marketing and communications.
Reporting to the Commercial Director you will have the opportunity to make your mark in a fast-growing agrifood data business. The role will be based either in Reading or the Agrimetrics HQ at Rothamsted in Harpenden with regular travel between the two sites and occasional visits to partners and events across the UK.

This is a proactive and varied role, which requires creative thinking, independent working and attention to detail. It will suit someone who has several years' marketing experience marketing and is looking for that next important step in their career.
Key Responsibilities:
  • To bring agricultural data understanding to a wide-ranging audience by building a strong data platform, enabling the development of real world products and services for a wide range of customers.
  • Influence and implement the marketing and communications strategy, campaigns and activities.
  • Organise and execute:
    • Marketing campaigns for lead generation.
    • Attendance at key industry events; and running Agrimetrics' own events such as product launches.
    • Production of all marketing materials for both brand and product by working closely with all key stakeholders and suppliers. Generating (with inputs from our Chief Scientist and others) high quality thought leadership and webinars for marketing channels like social media, YouTube channels, blogs.
    • Generating high quality credentials/testimonials and case studies from customer interactions.
    • Day-to-day content management of the Agrimetrics website, YouTube channel and social media.
  • Build and manage relationships:
    • Link with marketing and communications teams in partner organisations and across the wider industry to grow Agrimetrics' influence and reach.
    • Coordinate Agrimetrics' relationships with strategic partners, which currently include Microsoft and Airbus.
    • Select and manage external agencies, e.g. PR agency, advertisers.
  • Internal communications: Organise and coordinate internal communications such as announcements, all company communications meetings and events.
  • Reporting and administration:
    • Pull together relevant marketing analytics to measure ROI and campaign success. Prepare reports and inputs for team meetings, developing leads lists for business development, maintaining and updating our customer relationship management (CRM) database.
Essential skills & experience:
  • Previous marketing and communications experience.
  • An excellent communicator, able to write creatively and articulate information well through written, verbal and social media communications.
  • Experience of working with website content management systems and familiarity with CRM tools (we use Microsoft Dynamics).
  • Proven ability to deliver results under pressure.
  • Proactive in your approach to work.
  • Excellent organisational skills, able to prioritise and multi-task to ensure deadlines are consistently met.
  • Proficient with Microsoft Office.
Desirable skills & experience:
  • Some knowledge of one of more of: Cloud technology, the IT industry, the agrifood sector.
To apply, please send your CV and cover letter to jobs@agrimetrics.co.uk

Please note, only candidates with permission to work in the UK will be considered.
Join the Agrimetrics team
Agrimetrics is a young and dynamic business seeking first class talent from a wide range of disciplines ranging from software engineers to data scientists, sales and product development. We are seeking solutions-driven individuals able to add value to the world's first centre of big data for the agrifood sector.