Today (Monday 26 October 2015), George Eustice MP, Minister of State for Farming, Food and the Marine Environment and George Freeman MP, Parliamentary Under Secretary of State for Life Sciences, officially launched Agrimetrics, the world's first Big Data Centre of Excellence for the whole food system.
Agrimetrics' founding partners, Rothamsted Research, the University of Reading, the National Institute of Agricultural Botany (NIAB) and Scotland's Rural College (SRUC), hosted the launch of the first Centre for Agricultural Innovation created by the UK government through Innovate UK under the UK Strategy for Agricultural Technologies.
Agrimetrics will support a revolution in the use of big data science in the agri-food industry and contribute to a highly intelligent, productive, efficient, resilient and sustainable system.
The Centre, which will work with all business and universities, will engage with partners throughout the food system to enable detailed and collective understanding of the needs of farmers, food manufacturers, food retailers, consumers and the environment through the use of big data and analytical tools. This high-value collective information, will allow the identification of opportunities for innovation projects among the partners.